Mueen Human Resources, a leader in HR services and workforce solutions, has officially launched its new brand identity during a special ceremony held in Riyadh on March 25, 2024, attended by board members and representatives of its parent company, Abdullah Al Othaim Markets.
The event was graced by the presence of key board members, including Bandar Al-Buheiri, Wael Al-Roumi, Ahmed Al-Othaim, and Moataz Al-Suqri, along with CEO Omar Al-Juraifani.
A company spokesperson noted that the new brand identity reflects Mueen’s evolving vision and continued commitment to innovation and excellence:
“Our new identity represents the spirit of transformation, our resilience, and our unwavering dedication to creating real value for our clients and stakeholders.”
The redesigned logo and visual identity aim to capture the core values of Mueen, emphasizing a deep commitment to quality and outstanding service. The rebranding includes a complete refresh of colors, typography, and design elements, symbolizing the company’s dynamic growth and forward-thinking approach.
CEO Omar Al-Juraifani commented:
“The launch of our new identity is a milestone that reinforces our connection with clients and partners. We’re excited to share this new look and feel with the community as we step confidently into the future.”
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